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Customer Relationship Management Without it, your CRM initiative might be ineffective. Studies of successful businesses show one clear determinant of success: The business or organization knows precisely what value it is delivering, to whom, and how to do so profitably. We at US Tech believe that a successful CRM demands a clear CRM vision so that a strategy and corresponding infrastructure can be put in place. Development of a user community for sharing information and best practices is critical to CRM success, as well as an EMM capability to leverage that success. 
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