The Importance of Employment Branding During a Talent Shortage

Employer Branding During a Talent Shortage

I’ve never worked for a snazzy startup in Silicon Valley, and chances are you haven’t either. So how come we both know that if we did work at one of these tech startups that we’d have a dynamic teamwork approach business execution, take breaks in a nap pod or by facing off with our peers in ping pong, and we would solve the problems of the world with a tasty, new recipe we tried out at the company juice bar? Because of employment branding.

The tech startups were early to the employment branding bandwagon, and quickly recognized the value in promoting how attractive their businesses were to work for. Google did such a good job that the appeal of their employment brand became the plot of a Hollywood movie. While you lack Google’s budget, you can still take a page out of their playbook and utilize employment branding to increase the awareness talented candidates have for your company.

With a low unemployment rate contributing to a talent shortage, it’s even more critical for businesses to emphasize the importance of employment branding.

Why is Employment Brand Important?

Reduces Costs

Powerful employment branding can have economic benefits for your company. For instance, a study by Glassdoor revealed that candidates who were impressed with the employment brand of a company were willing to ask for lower starting salaries.

Similarly, a strong employment brand will decrease the costs of recruiting because talented employees will find your company organically, bolstering your talent pool without paying for it.

Employee Retention

If companies pitch their willingness to provide more benefits than just a competitive salary, they will increase their number of interested candidates in their recruiting pool and keep current employees happier.

HRO today suggests that an impressive employment brand can reduce employee turnover by two thirds. Being transparent and showing off your companies’ brand will bring you the best and keep them there.

Appeal to Younger Talent

One of the consequences of the talent shortage is that companies have been forced to hire younger employees. What are young people looking for when searching for a job? For many, it’s the employment brand.

Millennials are flocking to companies that can offer them a vibrant and fun culture. Companies that have a strong employment brand can use it to appeal to young talent.

Employees are Motivated

When your company works hard for you, you work hard for them. Candidates want to work at companies who demonstrate that they give back to their employees with fun experiences at work. More from employers means more productivity from employees at work, which is great for growing a business.

When employees are excited about where they work, they talk about it—and when they do, encourage them to talk about it on social media. When employees are discussing your employment brand, you in effect have brand ambassadors appealing to future talent and referring quality candidates that they know.

What Can You Do to Improve Your Employment Brand?

Define Your Message

Sending the right message is important for a company. Once a company narrows down what they stand for and what their vision is in term of employment brand, they can promote it consistently. Where should you promote your employment brand?

Share your message on social media, company website, advertisements, videos, interview conversations, and any other tools you may use. When doing so, your aim should be to come across as authentic and unique. The Harvard Business Review details that maintaining a human element in your message is paramount.

Understand How Candidates Perceive Your Employment Brand

You can’t improve your employment brand if you don’t know where your brand stands at the moment.

The rise in social platforms has given perspective employees lots of access to your employment brand before they apply. Websites like LinkedIn, Glassdoor, Indeed, and Facebook all tell a story about your company.  Make sure you are checking to see what employees, both current and former, are saying with their profiles and reviews. Try to fix errors that might have cost you in the past or respond to criticisms you deem unfair and encourage your current staff to give your company reviews as well.

By understanding what your employment brand is on the web, you’ll be able to identify the steps you need to take to improve your employment brand.

Advocate Your Brand with Employees

Social media platforms are not the end-all-be-all in branding. In fact, 84 percent prefer a peer-to-peer recommendation above all else. Get current employees to advocate for the company on their personal social media. Accrue positive reviews from employees to place on your website. Show videos of an employee talking about their success and how they love to come to work on your jobs page. Get everyone in the workplace involved in promoting your brand to others.

Diversity and Inclusion Culture

83% of millennials are engaged in their work if they feel that diversity and inclusion is the aim of their company. D&I can be powerful tools for employment branding. Make sure that you are expressing your company’s devotion to fostering a diverse and inclusive culture at work. Companies who mirror American society closest draw many more people to them.

Looking for talent? Learn how US Tech Solutions can provide you with on-demand talent solutions.

506 thoughts on “The Importance of Employment Branding During a Talent Shortage

  1. Pingback: buy cialis online
  2. Pingback: cialis pills
  3. Pingback: how much is cialis
  4. Pingback: cialis coupon
  5. Pingback: generic for cialis
  6. Pingback: cialis generic
  7. Pingback: viagra generic
  8. Pingback: viagra generic
  9. Pingback: viagra generic
  10. Pingback: buy ed pills
  11. Pingback: rx pharmacy
  12. Pingback: cialis generic
  13. Pingback: vardenafil pill
  14. Pingback: buy levitra
  15. Pingback: buy levitra
  16. Pingback: viagra online usa
  17. Pingback: slot games
  18. Pingback: cash loans
  19. Pingback: quick cash loans
  20. Pingback: viagra cost
  21. Pingback: new cialis
  22. Pingback: casino slots
  23. Pingback: cialis buy
  24. Pingback: cialis to buy
  25. Pingback: cialis to buy
  26. Pingback: buy cialis
  27. Pingback: slot machines
  28. Pingback: casino slot
  29. Pingback: gambling games
  30. Pingback: slots online
  31. Pingback: viagra online
  32. Pingback: viagra pill
  33. Pingback: viagra connect
  34. Pingback: viagra pill
  35. Pingback: when to buy viagra
  36. Pingback: tadalafil 20mg
  37. Pingback: goodrx sildenafil
  38. Pingback: slot machine games
  39. Pingback: casinos online
  40. Pingback: www.jueriy.com
  41. Pingback: cheap Viagra 120mg
  42. Pingback: buy viagra online
  43. Pingback: buy Cialis 20mg
  44. Pingback: buy cialis
  45. Pingback: order viagra
  46. Pingback: viagra buy
  47. Pingback: rxtrustpharm
  48. Pingback: Cialis 20 mg price
  49. Pingback: viagra sale
  50. Pingback: http://lm360.us/
  51. Pingback: viagra canada
  52. Pingback: antivert 25mg uk
  53. Pingback: bee-rich.com
  54. Pingback: cialis young men
  55. Pingback: cialis pro review
  56. Pingback: generic viagra
  57. Pingback: viagra in srilanka
  58. Pingback: order ceclor
  59. Pingback: cipro nz
  60. Pingback: claritin 10mg usa
  61. Pingback: best online casino
  62. Pingback: red dog casino
  63. Pingback: online casinos usa
  64. Pingback: rx trust pharm
  65. Pingback: online casinos
  66. Pingback: accc car insurance
  67. Pingback: carinsurance
  68. Pingback: sildenafil 100mg
  69. Pingback: Buy viagra com
  70. Pingback: essays writing
  71. Pingback: essays
  72. Pingback: cleocin nz
  73. Pingback: Viagra mail order
  74. Pingback: clozaril uk
  75. Pingback: Us viagra
  76. Pingback: combivent uk
  77. Pingback: cheap coreg
  78. Pingback: macbeth essay help
  79. Pingback: generic cialis
  80. Pingback: cozaar pills
  81. Pingback: fast custom essay
  82. Pingback: phd by thesis only
  83. Pingback: ddavp usa
  84. Pingback: differin usa
  85. Pingback: how to buy elavil
  86. Pingback: flomax pharmacy
  87. Pingback: order imdur
  88. Pingback: imitrex canada
  89. Pingback: imodium 2mg prices
  90. Pingback: generic viagra
  91. Pingback: levaquin 750 mg uk
  92. Pingback: lopid otc
  93. Pingback: luvox 100mg tablet
  94. Pingback: mestinon pharmacy
  95. Pingback: pharmacy orlando
  96. Pingback: mobic coupon
  97. Pingback: Urispas
  98. Pingback: motrin pharmacy
  99. Pingback: proscar tablet
  100. Pingback: protonix price
  101. Pingback: pulmicort online
  102. Pingback: viagra 50mg
  103. Pingback: cost of remeron
  104. Pingback: revatio cost
  105. Pingback: rogaine purchase
  106. Pingback: spiriva cheap
  107. Pingback: tenormin cost
  108. Pingback: buy toprol
  109. Pingback: tricor 160mg cost
  110. Pingback: voltaren cheap
  111. Pingback: zanaflex price
  112. Pingback: zestril online
  113. Pingback: blog
  114. Pingback: zyprexa pharmacy
  115. Pingback: sildenafil price
  116. Pingback: aripiprazole uk
  117. Pingback: cialis 20
  118. Pingback: donepezil 5 mg nz
  119. Pingback: cheap dutasteride
  120. Pingback: cefuroxime price
  121. Pingback: celecoxib nz
  122. Pingback: clindamycin prices
  123. Pingback: cialis 36 canada
  124. Pingback: cheap rosuvastatin
  125. Pingback: tolterodine cost
  126. Pingback: acetazolamide uk
  127. Pingback: cheap bisacodyl
  128. Pingback: 141genericExare
  129. Pingback: 141generic2Exare
  130. Pingback: free trial cialis
  131. Pingback: sowzegpn
  132. Pingback: etodolac nz
  133. Pingback: zpjtqivu
  134. Pingback: buy nitrofurantoin
  135. Pingback: glipizide purchase
  136. Pingback: cialis
  137. Pingback: price of viagra
  138. Pingback: buy viagra tablets
  139. Pingback: viagra and aspirin
  140. Pingback: levofloxacin uk
  141. Pingback: propecia forum
  142. Pingback: vidalista moa
  143. Pingback: cialis and pay pal
  144. Pingback: metformin uses
  145. Pingback: viagra canada
  146. Pingback: auto liker tinder
  147. Pingback: viagra 100mg cost
  148. Pingback: nerd dating free
  149. Pingback: cialis pills
  150. Pingback: cytotmeds.com

Comments are closed.