Crafting a clear, concise and comprehensive job description is the first step to land great hires. Recruitment starts with one objective, to hire the best and job descriptions are a way to sell your company and inform potential candidates about the roles and responsibilities.
So it is mission-critical to write a great job description. Experience as gathered from my years of recruiting and interaction with many hiring managers here is a guide as in how to write an effective job description
- In the digital world keep it real: – Use ‘real-life’ keywords rather than company’s internal jargons in your job titles. Using titles like ‘Senior Director,’ ‘Sales Executive,’ ‘Developer,’ will enhance more number of impressions and place your job frequently before the job seeker.
- Popular: – Use widely recognized job titles to make your job easily searchable hence attracting more and more applicants.
- Keep it short and simple: – Research shows that titles which are less than 80 characters get more clicks.
Location and industry
- Many roles require a strong industry background, especially when as a staffing firm one caters to vivid openings it becomes crucial to mention.
- List city, state, and country – it optimizes the results.
- Establish employer brand: – Include a brief summary about your company and the business unit or department the candidate will be a part of. It helps establish the employer brand and convey the value employee will get while being associated with your organization.
- Define role objective: – Mention a brief about the objective the role aims to achieve and how it ties to your company mission and core values
- Keep it detailed and real: – Detail out the day to day activities and responsibilities the candidate is supposed to perform. Use real-world keywords to maximize match
- Reflect the bigger picture: – Explain how the position fits in your organization, who the function reports to and how it will impact the business
Qualifications and Experience
- Be judicious: – List out mandatory and good to have skills separately. Don’t scare away candidates by listing out an exhaustive list.
- License and Certification: – These are good way to attract experienced and qualified candidates
Call to action
- Single step apply: – Ideally the candidates should be able to reach the application in a single step.
- Kill the guess work: – Upon submission an automated thank-you email or landing page will confirm the application receipt. You can also include little detail about next steps or link to your company reviews, culture video/images or social pages
Style and Formatting
- Consistency: – Keep the formatting consistent, highlight relevant portions, use bullet points and keep sections
There are many job description formats as available on the web which can be customized and re-used.
Just remember to keep it short, simple and real.